Bailey say £6.7m sales at show
Bailey of Bristol report that retail sales at the Boat & Caravan Show, held at the NEC, reached the value of £6.7 million, compared with £4.5 million at the same event last year.
This represents a 48% increase by value and Bailey say its their best ever performance at this exhibition. Marketing Director Simon Howard said, “In the current economic climate this is clearly an outstanding result for Bailey in particular and also the industry in general, and more clear evidence that people are continuing to favour value for money stay at home holidays instead of travelling abroad. ”
Bailey say that this achievement was due to the positive public reaction to the new Bailey Pegasus and Olympus caravan ranges, featuring the ground breaking new Alu-Tech body shell construction system, which accounted for 90% of the total business written. Following the public acceptance of this award winning technology Bailey now plan to roll it across the whole product portfolio within the next twelve months.
Sales success was mirrored in the results of The Caravan Club Caravan Design Awards 2010 announced during the show, where, for the second year running Bailey has won an unprecedented four of the five categories in which it entered products. The four titles were split evenly between the Pegasus and Olympus product ranges.
Bailey also announced that they have now implemented a measured increase in its production volumes to ensure that there is an adequate supply of caravans available throughout the summer.
Olympus display models will be arriving on Retailer Forecourts from mid-March onwards.
Bailey Caravans
